The Most Important Component Of Your Business


When it comes to business there are many moving parts that you need to manage in order to create a successful outcome. You need to consider the financial aspects of the business along with how you are going to market and promote to best effect.

Don’t forget sales, service delivery, employee management, customer service, purchasing and invoicing as well as many other aspects. All of these facets of your business are of course important, but there is one thing that is more important than all of them put together.

I’m talking about you, your mindset and how it impacts, day-to-day, on your success or failure.

There are no two ways about it, your business is a reflection of you, your abilities, and your state of mind at any one particular time. Our ability to make decisions and handle whatever the day throws at us depends, in large part, on the state our mind.

Some days nothing is a problem. We handle cantankerous customers, solve employee  issues and get that critical project work completed by the end of the day, whilst feeling in control and productive. Other days it can be all doom and gloom and nothing seems to work no matter how hard you try.

You may go home feeling as if you’ve achieved nothing and wondering if it is all worth it! In either scenario you will find that it is your mindset, attitude and your belief about your abilities that is the decider of the outcome.

There is no getting away from it. Even with the best staff, systems and products or services, if the pictures in your head are negative, you will have a hard time achieving the results you so desire. It all starts with you setting goals and outcomes based on your vision and committing to staying true to your vision.

It helps to start each day sitting for a few minutes, closing your eyes and creating a clear image of what your future vision looks like on the “cinema screen” of your mind. Whatever movie is screening, whether it be an inspiring heart lifting epic or a disaster movie, remember, you chose it.

If your cinema resembles the image above, then you have work to do! The beauty of our own personal cinema is that you can decide which movie to play.

If you don’t like the movie you can change it instantly.

Defining a vision for your business is a great start. Sharing your vision with your partner, employees or business colleagues then creates accountability. Do not share your vision unless you are totally committed to achieving it. Being committed is different to being motivated.

Motivation can fluctuate hour to hour depending on your environment, your mood or various situations you may find yourself in. You can’t rely on motivation to consistently provide momentum. Commitment on the other hand means no matter what happens you will press on and achieve your goals.

Having a vision and goals helps you stay focused during the toughest of times and provides a reminder of why keeping a positive mind set is important.

So, what’s playing at your cinema today?

About the Author Brian

Brian helps small business owners win back their time, passion and performance utilizing a proven step by step blueprint for success. A coach and consultant for over 10 years specializing in business growth strategies.