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Is your business too reliant, and therefore vulnerable, because it relies on one form of marketing? Or do you have an effective and tested marketing mix? These are important questions to ask yourself when it comes to your business longevity. A high percentage of businesses take a passive approach to their marketing. They wait for […]Continue reading
Do you have a website that is not getting an awful lot of traffic? Article marketing can be a very effective way to drive eyes to your site, if conducted with the following in mind. Keyword Research You must identify the keywords visitors, to sites like yours, are entering into the search engines (Google, Yahoo, […]Continue reading
When you first starting out in business you want to keep your costs low, right? Well, one way of reducing outlays when it comes to website creation is to use WordPress for your first website. Many small businesses spend a small fortune on developing websites that in no way contribute to growing their revenue. Unless […]Continue reading
Just a quick post on the subject of direct mail as a marketing strategy. With all the hype that is generated in the media about why small businesses have to move their marketing on line, effective methods such as the simple letter are overlooked. The stampede to the internet by online and off line businesses […]Continue reading
Most new businesses are clones of similar businesses. They offer the same products and services and compete using the same approach as their market competitors. They divide up a limited market between them. If the barriers to entry into the target market are low, many new businesses will start up, causing competition to be so […]Continue reading
The above diagram represents one of the most powerful business building tools you may ever utilise. if you’re already utilising this approach Then you already aware of the power of joint ventures, alliances, and referral networks. Yes, it’s just a simple diagram, but don’t underestimate just what this structure can do for you and your […]Continue reading
Are awareness campaigns necessary If you are a small business or independent professional trying to grow revenues and keep your nose above the water line? Well, let me answer that with another question. Do you want prospects to be aware of your business or to in fact buy your goods and services now? I believe […]Continue reading
It’s exhausting to try and be all things to all people. That’s exactly what many small business owners are doing by not defining their target market clearly enough. Not being targeted and focused on a group of prospects creates confusion and indecision about where you put your marketing energies. Defining your target market, the profile […]Continue reading
If you’re thinking of placing a magazine or newspaper advertisement for your business, then consider testing its effectiveness before you go spending your hard earned money. Too many businesses waste precious dollars on expensive advertisements without knowing whether they will prompt readers to respond at all! Now when creating a great advertisement (a direct response […]Continue reading
Networking is a powerful strategy in marketing your business, if approached the right way. It can also be a massive waste of your energy and time without criteria to adhere to in selecting the events you will attend. Once at the event of course you should follow a set structure to extract the most benefit […]Continue reading