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There are many approaches as to how to market your business online. A lot depends on your strategy, budget and the other resources you may have access to.There is no such thing as free marketing, but you can do a good job of marketing your business with a low budget in affordable ways. Now a […]Continue reading
Creating a content marketing strategy is the first thing you should tackle prior to any other tasks being performed in your online marketing campaigns. Once this high level framework is in place it is time to then proceed to decompose it down into detailed plans, which will deliver your objectives. Strategy and detailed plans are […]Continue reading
Google + For Business Google+ is an underutilized social media platform that has many great features. The majority of the owners of small businesses are not aware or not capitalizing on the potential Google+ has for marketing their business. Not only does the platform have pretty much everything that Facebook offers, it also comes with […]Continue reading
This article from Sonia Simone, written for CopyBlogger resonated with me. Stories are a part of everyone’s childhood psyche. From the time you could walk your parents and family recounted stories and fables to you, holding you spellbound and delighted. It may seem like marketing for your business has nothing to do with story telling,but […]Continue reading
Marketing with Video Is Not Just For Big Companies Just wanted to share an info graphic I created on Video Marketing. It is time for small business owners to get up to scratch with what video marketing can do for their business. You can generate leads and traffic if you create and publish videos to […]Continue reading
Branding your business and differentiating your services/products is critical if you want to not only survive but thrive in todays market place.Continue reading
It doesn’t matter whether you’re a small one person business or a multi national conglomerate, we all have the same question when it comes to the internet; and that is “how can I get my website a higher rank in the search engines?” It’s a simple question – a pity the answer is a […]Continue reading
Even though there are millions of websites in the World Wide Web and more being added every day, the majority of them do not adhere to the simplest of formulas for keeping their visitors engaged. Not only do you want engagement, you want those visitors to come back for more on a regular basis. and […]Continue reading
A lot of people are now creating Facebook pages as a component of their social media marketing plan Once it used to be only personal pages that you would find of mostly young people between the ages of 21 and 28. Nowadays you can find almost everything you are looking for on Facebook. Often time’s […]Continue reading
Too often professional service providers neglect to clearly define to their prospects (or referral partners) what services they deliver. Have you ever spoken to an existing client about what you do, and they have said; “Oh, I didn’t realize you did that!”. If you have then that is an indicator that you may be missing […]Continue reading