Category Archives for Marketing

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Creating Your 90 Day Marketing Calendar

Want to rid yourself of that “roller coaster revenue” syndrome you’re suffering from? A good place to start is to become consistent in your marketing activities. By that I mean plan ahead and have a quarterly or 90 day marketing calendar mapped out for your business. The reason most businesses have spikes and troughs in their revenues, and […]

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The 3 Components Of Your List Building Machine

It really doesn’t matter whether your business is online or offline. Building a responsive list of prospects and customers is one of the most effective things you can do to grow a real business. Too often the focus in small business is to chase more customers. There is, of course, a need to win new […]

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Does Your Business Need A Brand Makeover?

Does Your Business Need A Brand Makeover? Click Here to Get Your Free Brand Makeover Guide   At the very genesis of your business you may have thought about branding as making sure you had business cards, letterheads and logos created. These are components of your branding, but not the most important parts. For business branding […]

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Video Marketing For Small Business

Small Business Video Marketing Making video marketing a part of your overall strategy is expensive isn’t it? The answer to that question is, it can be. Engaging professional video production firms to plan, script, shoot, edit and package your video can set you back thousands of dollars. If you approach it from the perspective of […]

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Reviewing and Categorising Your Ideal Customer

They’re out there… your ideal customers. Sometimes they can be right under your nose and you don’t even realise it. I’m talking about your existing customer database and the treasure that lies hidden there, waiting for you to discover it. Any business operating for more than 12 months will have built up a list of […]

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Low Cost Marketing Ideas That Work

Not all marketing has to be expensive. There are many tactics and channels that you can utilize in promoting your business and generating leads. I have listed just some of the more effective and quick to implement strategies. Networking Whether you do networking in person or via social media platforms, this strategy remains one of […]

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Five Ways To Get More Referrals

5 Ways To Get More Referrals Give Before You Receive Obtaining referrals will always be easier if you have already given something prior to asking for them. It’s the golden rule of givers get. If you have already helped your customer to get something they want, then they will have no problems in returning the […]

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Matching Capability And Customer Demand

Matching Capability And Customer Demand It goes without saying that the solutions you develop as your business offerings should satisfy a compelling need identified in your target market. You need to do some research into what are the four or five biggest issues, problems or frustrations within your target market and craft solutions to meet […]

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Choosing A Target Market

Choosing A Target Market There are many aspects to a successful business, not the least being able to identify and focus on marketing to your ideal customers. Don’t underestimate the importance of putting in the effort to research and document exactly who you will spend the majority of your time and budget trying to attract. […]

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Start Using LinkedIn To Market Your Business

Photo Source If you own a professional service business, focusing on marketing through LinkedIn could be a real winner for you. LinkedIn is a platform for professionals and business owners as well as job seekers to communicate with each other. Until you dive into  LinkedIn’s  many features and powerful search facilities, you may be forgiven […]

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