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Customer Retention Strategies The way to grow a healthy business is to optimise the customer experience and implement customer retention strategies to keep your hard won customer base. You would also be consistently adding to that base. Good businesses value their customers and go to great lengths to build systems to ensure they stay for […]Continue reading
You want a profitable business right? Your business offerings may consist of services, physical products or a combination of both. For your business to be viable your products and services must satisfy a demand in the marketplace, at a price that is acceptable to your target market. Many businesses have failed because of a lack […]Continue reading
Lead generation, and how to improve it, occupies the minds of most entrepreneurs. I have scoured the internet and found 7 great resources, on that very subject, to save you the time and effort. On some sites you will have to deflect pop ups like a ninja, but it is worth the exercise! Some are […]Continue reading
Yes, the path to increased revenues it is quite doable. You can improve your sales and revenues by reducing friction and drop off in your sales funnel and gating points within your business. Most businesses have a lot of leads coming in to their sales funnel which have to jump a few hurdles before they […]Continue reading
There is an awful lot of content out there for an entrepreneur to study that addresses the starting and running of a successful business. As an entrepreneur you’re well aware of the need for creating and developing products and services, systems and processes, partnerships and a great environment to support your employees in doing their […]Continue reading
I’m going to assume that you have a limited budget, want to spend that budget judiciously, and you want to measure the effectiveness of that spend. Now, being able to measure the effectiveness of any particular marketing campaign relies on you having set some objectives initially. This is a missing component of many small business […]Continue reading
Are These 5 Beliefs Destroying Your Small Business? Beliefs are powerful drivers of our behaviour and our results when it comes to business. The following 5 beliefs are common place in small business and are responsible for wasted time, money and angst. Read through them and see if you are suffering from any one of […]Continue reading
4 Steps To Better Business Profits Revenue does not necessarily equal business profits. It requires a balancing act delivering goods or services that satisfy the customer at a reasonable price and a cost effective way, for you to make a decent profit. Business owners tend to focus on revenue and ignore, or are not aware […]Continue reading
One of the fastest ways to increase your sales conversion rate…is to get clear about who you serve. You’ll get more conversions (sales) as a percentage of your prospecting pipeline if those prospects are,in fact, your target market. One of the first things you, as a business owner, should define is your ideal avatar or […]Continue reading
To connect with your ideal customer avatar, your target market, you need to become a detective. By this I mean you have to start collecting data on their behaviours and interactions with your business. Once you have this customer data you then set about analysing and testing to better understand the shortest route to connect […]Continue reading