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There is an awful lot of content out there for an entrepreneur to study that addresses the starting and running of a successful business. As an entrepreneur you’re well aware of the need for creating and developing products and services, systems and processes, partnerships and a great environment to support your employees in doing their […]Continue reading
I’m going to assume that you have a limited budget, want to spend that budget judiciously, and you want to measure the effectiveness of that spend. Now, being able to measure the effectiveness of any particular marketing campaign relies on you having set some objectives initially. This is a missing component of many small business […]Continue reading
Are These 5 Beliefs Destroying Your Small Business? Beliefs are powerful drivers of our behaviour and our results when it comes to business. The following 5 beliefs are common place in small business and are responsible for wasted time, money and angst. Read through them and see if you are suffering from any one of […]Continue reading
4 Steps To Better Business Profits Revenue does not necessarily equal business profits. It requires a balancing act delivering goods or services that satisfy the customer at a reasonable price and a cost effective way, for you to make a decent profit. Business owners tend to focus on revenue and ignore, or are not aware […]Continue reading
One of the fastest ways to increase your sales conversion rate…is to get clear about who you serve. You’ll get more conversions (sales) as a percentage of your prospecting pipeline if those prospects are,in fact, your target market. One of the first things you, as a business owner, should define is your ideal avatar or […]Continue reading
To connect with your ideal customer avatar, your target market, you need to become a detective. By this I mean you have to start collecting data on their behaviours and interactions with your business. Once you have this customer data you then set about analysing and testing to better understand the shortest route to connect […]Continue reading
Ok, so it’s not sexy, and just the thought if it can evoke eye bulging fear in some people, but following up is effective for more sales. Yes, it’s something you have to schedule and do consistently for it to work for you, but the rewards are significant. And guess what? Most entrepreneurs, business owners […]Continue reading
The Stone Age didn’t end because our ancestors ran out of stones. These people discovered and adopted new technologies and moved into the next era. Are you still using a spreadsheet to list your customer contacts within your sales funnel? Do you keep track of your finances with the same tool? When you have a […]Continue reading
Conversion Optimization To Increase Sales A major focus for most business owners is on how to increase sales, and rightly so. Without knowing how to close sales, there is no sales growth or business. So, how do we increase sales? Well, we can increase the flow rate of leads that we generate by ramping up […]Continue reading
Small Business Marketing Tips Here are five small business marketing tips that can save you a lot of frustration and time when it comes to marketing your small business. Miss out on any of these steps and you will be leaving a lot of business on the table. Know Your Audience When it comes to […]Continue reading