5 Key Concepts For Profitable Business

You want a profitable business right? Your business offerings may consist of services, physical products or a combination of both. For your business to be viable your products and services must satisfy a demand in the marketplace, at a price that is acceptable to your target market. Many businesses have failed because of  a lack […]

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50+ Lead Generation Strategies To Boost Revenues

Lead generation, and how to improve it, occupies the minds of most entrepreneurs. I have scoured the internet and found 7 great resources, on that very subject, to save you the time and effort. On some sites you will have to deflect  pop ups like a ninja, but it is worth the exercise! Some are […]

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Double Sales And Revenue With Half The Effort

Yes, the path to increased revenues it is quite doable. You can improve your sales and revenues by reducing friction and drop off in your sales funnel and gating points within your business. Most businesses have a lot of leads coming in to their sales funnel which have to jump a few hurdles before they […]

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Being An Entrepreneur: It’s All In The Mind

There is an awful lot of content out there for an entrepreneur to study that addresses the starting and running of a successful business. As an entrepreneur you’re well aware of the need for creating and developing products and services, systems and processes, partnerships and a great environment to support your employees in doing their […]

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Why You Need Marketing Objectives?

I’m going to assume that you have a limited budget, want to spend that budget judiciously, and you want to measure the effectiveness of that spend. Now, being able to measure the effectiveness of any particular marketing campaign relies on you having set some objectives initially. This is a missing component of many small business […]

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5 Beliefs That Can Destroy Your Small Business

Are These 5 Beliefs Destroying Your Small Business? Beliefs are powerful drivers of our behaviour and our results when it comes to business. The following 5 beliefs are common place in small business and are responsible for wasted time, money and angst. Read through them and see if you are suffering from any one of […]

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4 Steps To Better Business Profits

4 Steps To Better Business Profits Revenue does not necessarily equal business profits. It requires a balancing act delivering goods or services that satisfy the customer at a reasonable price and a cost effective way, for you to make a decent profit. Business owners tend to focus on revenue and ignore, or are not aware […]

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Double Your Sales Conversion With This One Strategy

One of the fastest ways to increase your sales conversion rate…is to get clear about who you serve. You’ll get more conversions (sales) as a percentage of your prospecting pipeline if those prospects are,in fact, your target market. One of the first things you, as a business owner, should define is your ideal avatar or […]

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Using Customer Data To Reveal Your Target Market

To connect with your ideal customer avatar, your target market, you need to become a detective. By this I mean you have to start collecting data on their behaviours and interactions with your business. Once you have this customer data you then set about analysing and testing to better understand the shortest route to connect […]

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7 Follow Up Strategies For More Sales

Ok, so it’s not sexy, and just the thought if it can evoke eye bulging fear in some people, but following up is effective for more sales. Yes, it’s something you have to schedule and do consistently for it to work for you, but the rewards are significant. And guess what? Most entrepreneurs, business owners […]

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